A while ago, I wrote about Stephen Soderberg’s desire to see movies hit theaters, DVD, and cable on the same day. I was wrong about him not making Ocean’s 13, but I was right about it being a trend.

$30-$50 is pretty ambitious pricing even for a first run movie, but (and I’m sure this is how the price point was set) it’s cheaper than taking a family of four to the movies, if you figure in popcorn and drinks.